Ajit K

December 19, 2006

Advertising context and the lure

Filed under: General, Design — AjitK @ 6:45 am

While digging, I noticed the following. (Though I hardly look on ads, the decorated ads are so tempting and calling to click ;) ). The topic was Bush Illegally Silences Critic of Iran Policy. Here is what I found to be an interesting advertising case.

In the following screenshot is the ad being displayed in the context of the story.

Adalysis

And the followingis the target when I click on the ad. (I hope its perfectly legal to click on the ad to research whats inside it. Thats all, nothing more. Poor advertiser ;) )

Target of the google ad.

 

I am puzzled at the idea that the advertisers use to display their ads. Their ad was definetely not context sensitive. So, did they display it in the hope that the user will click it and that visiting the target site will solve the purpose?

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